The Founders
Perfecting the Science of Lawn Care for over 40 Years.
Lawn Doctor: A History of Innovation.
Lawn Doctor began in a hardware store where the owners, Tony and Bob, started dispensing advice to customers trying to grow a perfect lawn. So many people benefited from their advice that they started to be called "The Lawn Doctors." Tony and Bobby liked the name so much, they re-christened their new company "Lawn Doctor," and its logo would become the now-famous green thumb. The demand for this kind of expertise was so huge, Lawn Doctor grew the foundation of a nationwide company.
In 1983, Bobby and the rest of the Lawn Doctor family were saddened by the unexpected passing of Tony Giordano. Russell J. Frith - who had served the company as the director of franchise development, vice president of marketing and executive vice president - was then promoted to president and CEO. Building on the company's strong foundation, Frith has shaped Lawn Doctor's evolution for nearly 25 years.
Frith's vision for the future included growing the business by continuing to serve customers and increasing support for franchisees as well. In fact, the company's initial philosophy is still the mission statement today: To provide our customers with a healthy, beautiful environment though local experts that enhances their investment and quality of life.
Under Frith's direction, Lawn Doctor has become one of the most well known franchises in the country. Honors include:
- One of the country's best franchises by Success Magazine
- World-Class Franchise by Fran Survey
- Recurring status as #1 Lawn Care Franchise by Entrepreneur Magazine
- One of the Top 25 Home-based Franchises by Entrepreneur Magazine
- One of the Top 100 Franchise Opportunities by Entrepreneur Magazine
To speak to a franchise development representative about this opportunity, call 1.866.LAWN DOC (1.866.529.6362) or get more information here.
